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Ubiquity and accessibility. Sure, giant corporations like Ikea and Yelp made AR apps, now every iOS developer can too and there'll be buckets of documentation and tutorials to help them along the way.

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layar was an api anyone could have built ar apps with

and Android 2.2 also had an api. but don't try to argue with people that just watched an apple announcement.

They're different things, but don't try and argue with people on hacker news.

Not markerless, not coupled with a relatively to use 3D api.

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