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I think to expand, you'll want to consider the use case where someone would want to be subscribes to multiple groups at once (most folks don't belong to multiple churches).

With that enhancement, I would envision it for Farmer's Markets, Trivia Nights, Bowling Leagues, D&D Groups, etc - just about anything that meets on a weekly basis.

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For the scenario about things that meet on a weekly basis, in your opinion would you download an app per business or prefer to have one app power it all? For example, a farmer's market app, a trivia nights app, a board game app, etc.

Yeah I would have one app per segment. If I'm a trivia fan (spoiler: I am), then I am interested in going to trivia nights 2-3+ times per week, and this would be a good central location without being locked into a single trivia group (ex. Geeks Who Drink). This would also allow the app to be a source of trivia nights while on vacation or visiting family.

For the farmers market example, I might be interested in learning what's in season across multiple markets, and what farms/vendors will be where.

I would look to expand into one additional vertical at a time, and maybe consider related ones. Instead of jumping from churches to D&D, just from churches to bible study groups, where you can leverage your existing network of customers into the new vertical.

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