I'm curious as to why their "About us" page is empty. Beyond their manufacturing complications, I'm wondering what qualifies them to make statements and a device that claims to help people sleep/wake up better. It leaves the door open to everything from "read some academic papers written by grad students" to "medical doctor with years of sleep research". I'm sure a quick google search would bring up more info about the founders, but it seems more appropriate to be able to find it from the company itself.
That aside, this product does seem promising. I typically sleep only 5-6 hours per night and wake up naturally (without an alarm clock). I feel fine most of the time, but I do notice on those occasional days that I sleep 8+ hours, I feel much better. Being able to analyze my sleep with a $50 device at home is something that does interest me.