What Divvy's Redditing Following License Giveaway Did For Business

reddit.com

23 pointspatio113 comments

I was surprised enough that a mention on Reddit could sell $4,000 worth of software that I had to submit this. Divvy is very savvy about taking advantage of the opportunity, too -- they created a Reddit-only discount.

(I'd say this is an engraved invitation to buy a Reddit ad and make a landing page with narwhals and bacon on it -- the obvious choice being the product video. That gives them a second bite at the PR apple and they might get links and follow-on coverage for sheer novelty value.)

This has happened before to a few small businesses. Most notable was the family in Michigan (?) selling hot sauce. Likewise, they created a Reddit-only discount and then rode the lightning by reporting back with the sales figures. This just goes to show that proper usage of social media can be worthwhile if you spend the time to create value (and play into the community).

Edit: It was Legend Larry's from Wisconsin: http://www.reddit.com/r/reddit.com/comments/aaaxe/reddit_i_h... and http://www.reddit.com/r/iama/comments/aff1u

it also happened with soapier...

http://soapier.com/reddit_soap.htm

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