Or you could create a problem to solve! Uber is trying to underprice the taxi industry into bankrupt, then there will no more taxis and only Uber! Capitalism!
Or Snapchat. Did kids and teenagers have problems connecting with other kids and teenagers before Snapchat existed? I know I didn't. My parents didn't. Their parents didn't and so on. Until Snapchat showed us that we couldn't live without it, nobody had a problem connecting to each other.
Snapchat's value prop has nothing to do with connecting with one another. It originally lay in its proclaimed transient nature and ability to communicate off the radar from parents/relatives which at the time had begun to "infest" other social media.