Do kids still use Snapchat?
Every time I interact with any sub-21 year old person, I ask them 2 questions:
1.What's the most popular social network among your group of friends? I'd estimate 7-9/10 say Snapchat. If it is Snapchat, I proceed with question 2.
2.Do you read/interact with the "Discover" section of Snapchat? (Because this is where I think Snapchat has the most potential to actually make money.) I'd say 5-7/10 say Yes.
In short, yes, kids still use Snapchat.
You sound like a fun person - JK. But among my conservative, Midwestern sub-21 family and acquaintances, the answer was surging to Snapchat around Christmas. Then they moved lifestyle posts to Instagram, and moved communication/socializing back to Facebook. Also, they don't often interact intentionally with the Discover section.
A lot of people post everything to both, but Instagram usage has massively increased over the last few months.
Snapchat is still my go-to, but I've been peer pressured into posting Insta Stories as everyone else is now there.
Edit: Oh and I never use the Discovery page, neither do my friends. It's annoying and mostly useless.
1. They have very high power in changing their parents purchases.
2. Their word of mouth power is exponential compared to a guy who is 30 years old working in corporation.
3. 16-22 year olds are going to become 20-28 year olds in 4 years which is a real threat to facebook. This generation doesn't want to be part of Facebook.
The Snap "streaks" or whatever was a smart engagement feature. But it could turn into a double edged sword- once you break the streak you might as well keep it broken.