This is sensible. Also the established TLDs seem to have a larger clue stick. Look at the recent .io domain shenanigans: https://thehackerblog.com/the-io-error-taking-control-of-all...
The namespace is wide open. You can get cheap names which look great, are easy to say, short, & memorable. Brand names. Keyword rich. They may not be the best for some markets, given. For forward-thinking demographics, the inverse is probably true. They're not going away. There're more coming. Large companies use them.