However, this point is featured as 101 material in basically every cryptographic textbook. To put it very succinctly: there are conditions in which it can be beneficial to use proprietary cryptography, especially when you require very unique interoperability constraints. However it is almost never a benefit for the safety of the algorithm.
I've come across a proprietary algorithm and successfully broken it, in a black box setting, with differential cryptanalysis. This algorithm was deployed to disguise the sequential order numbers for a very large delivery company. It took me about a month, but it was done. The challenge in proprietary algorithms is shifted to figuring out what's going on because it's unrecognizable. That is a significantly easier challenge that identifying a vulnerability in an algorithm like AES, which has never had a meaningful vulnerability in a decade and a half of cryptanalysis.
If you use a proprietary algorithm it might be safer than a known unsafe open algorithm, but it's virtually guaranteed to be worse than widely studied algorithms, and most likely in a trivially breakable way. They can be safe, but that still means you're going to be working with professional cryptographers at a company like Riscure to assure it's safe.