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You're looking at the wrong parts of Instagram. Instagram Stories and Direct Messaging (both of those = Snapchat minus discover) have really taken off. I think everyone I know has switched away from Snapchat. The main reason being that they were also already on Instagram and it now does what Snapchat does plus non-ephermeral photo sharing. Why be on both in that case?

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Everyone you know at what age? Teenagers continue to use the two products for very distinct uses. Snapchat still has a ton of features (groupchats, geofences, geofilters (+ custom user-made ones), etc.) and is probably the #1 messaging app at most high schools. Instagram stories haven't caught on nearly as much (some people use them, but very differently from Snapchat stories - 1 high quality selfie/arts-y pic that fits the normal Instagram style every day vs. an actual "story" of their day). Asking why someone wouldn't use both is like asking why someone would use both Twitter and Facebook when Facebook can do everything Twitter can.

Anecdotal, but this was me. Once I realized that I can find and follow more interesting people on Instagram in comparison to Snapchat, I stopped using Snapchat altogether.

That's the point though. Instagram is fundamentally about following, Snapchat is fundamentally about talking to friends. Both let you escape that bubble obviously, but the two remain distinct. If you were using Snapchat mainly as a way to follow people, it's quite clear why you'd switch to Instagram. If you've been using it to communicate with friends, it's a whole lot harder to switch. Snapchat fills the gap of Facebook Messenger - primarily for talking to friends, but also features stories. I don't see anyone telling people to switch from Messenger to Instagram.

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