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The platform building that functionality themselves. Vertical integration in the customer-facing direction. 90% of my apps are Google-made now.

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Similarly, Apple News is pretty crappy, but I still check it now and then because its right there. That's a "pageview" that used to go to a "media company".

What does "functionality themselves" mean? If possible please elaborate a bit? TIA

I assume they mean most of the features that were once in separate apps are now built into the OS.

I think he's referring to the platform itself providing most of the apps.

e.g. Google Play Music replaced spotify for me when I used android. It can now play podcasts (like Apple's podcasts app) and also recognize music playing (like Shazam). Google's Inbox replaced Dropbox's mailbox. Google Map has a lot of features I used to find in Waze, even some extra ones (like Timeline). etcetc

It reminds me of what Microsoft used to do: embrace, extend, extinguish.

> It reminds me of what Microsoft used to do: embrace, extend, extinguish.

I guess they still do it on the enterprise level. But they have fallen behind in terms of consumer ecosystem.

"Embrace, extend, extinguish" was Microsoft's strategy for destroying open software interoperability standards. I understand what you're saying, but it's not nearly the same thing.

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