16USD per pound, which is 44AUD or 35USD per KG, thankyou Wolfram, is high, but considering the environmental and ethical advantages it's almost miraculous. That's just about dead on 5x what I pay for chicken breast now, so it's not at all crazy to imagine splurging on this once in a while for a meal with a vegan friend, and that the price will come down to a mass-market, regular purchase level in the not-so-distant future.

Much like how a Tesla Model 3 isn't as cheap as a Corolla, but still not completely out of the question for alot of people like a Model S is.

Even if it settles at double the price of meat I could see myself buying it regularly. Given how unethically meat is produced now, I don't mind accepting some price increase.