For big computers, C is good for systems programming because everyone else uses it and because of the titanic effort that has been put in to building really good optimizing C compilers. UNIX came along but when C killed pascal, IBM, Microsoft, everybody was on C's dick.

On small embedded computers, I think C is popular because it's so easy to build something that resembles a C compiler. The fact is, undergrad compiler classes almost build C compilers (some universities might actually go all the way.) You can almost build a yacc grammar that will read C and emit assembly. The small computer embedded vendors have a difficult problem, they need to provide tooling and they don't usually have giant piles of developers to sell to. So they dust off some abandoned "C compiler" they found in the gutter, add their hardware to it and call it good. At least that's my theory and I've seen some rough "compiler work" from some pretty substantial hardware vendors. In fact, if you're running a 16bit or smaller part or a weird part, I have yet to see a decent C compiler from a hardware vendor.