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Find out who your competitors' customers are (it's easy -- just look up the "Clients" page) and poach them via email first to gauge their interest, and then try to set up a phone call or face-to-face to get them to try your product. Your competitors' customers are as qualified as leads come.

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Ok, at the risk of sounding naive, my product is pretty much disruptive. There isn't a similar product yet in the market (I'm not in the US) - hence, I feel I almost have to go out there to create the need/demand before I can sell them on the deal.

That's why I'd like to plan my first move accordingly. I think it's the most crucial move I'll make!

What is your product?

I was figuring you wrote a schedule app. But that's doesn't sound disruptive. I run an online scheduling app. I let google do all work for me. Its mostly hands off at this point, a new feature here or there, but basically on cruise control.

I've been tempted to do some cold calling, but not interested in the work involved. I'm letting google slowing grow the number of customers. It is a side effort, so I'm happy with the passive income.

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