> Amazon differential is not the quality of their app.

For my only real experience with amazon (audible) the quality of their app is a negative, I'd much prefer they made an API available. The same can be said of others, I'd much rather native apps connecting to a netflix API than use their awful web player.

There might be countless number of failed chat/social apps that failed due to their time spent engineering something like size reduction or code quality. You probably just never hear about them, since you know they failed to get traction.

So size being a problem seems only true for engineers. A normal user don't care as long as their device still works. And apple won't care since they can use this as an opportunity to up sell larger devices.