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I generally dislike web ads, but I don't really mind YouTube. The ad plays, then goes away. You can even skip it after a few seconds. As far as ads go I think it's a very reasonable implementation.

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It's really dependent on video. Some videos can be 20 minutes long and you have a skippable ad in the beginning only. Other videos are only ~6 minutes long and play an unskippable ad every 45 seconds.

It probably depends on monetization settings with the channel holder, but it's really annoying. The former kind, I don't mind, but the latter is almost as bad as cable TV.

Maybe it's a little different depending on your creator status, who you're partnered with, etc - but from my experience of monetising videos, there is very little control over the ads, for example, here's what I see when I choose to monetise a video.

http://i.imgur.com/wTbpa8a.png

Excuse the dark theme, it makes the checks a little hard to see.

> Other videos are only ~6 minutes long and play an unskippable ad every 45 seconds.

Can you please give an example. I've never seen anything even close to this.

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