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I am reminded of the time FARK did a minor remode on their site. Users were maaaaaad. Then, the site's effective senior VP wandered in and told everyone they'd get over it. They did not.

A small but significant of why Reddit is as big as it is is the exodus of users after Digg and FARK started monkeying with formats and generally went deaf when users freaked out.

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I dont see why they're marketing this so positively given the Digg fiasco. I feel like it's "remember when digg was redesigned and everyone hated it and came to Reddit? Well we're gonna redesign the site too!"

Ha, I remember that too. I actually emailed Drew and tried to explain how the site didn't feel "sticky" for me anymore.

I never did end up going back.

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