How Steam stopped me from pirating games and enjoy the sweet DRM kool-aid
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The key is the price though. With Steam games, I lose the ability to sell the game on after I'm finished it, and publishers of all kinds (music, movies, ebooks, videogames) need to understand that I'm not going to pay them the same (or more) for something that doesn't give me the same rights as the physical media.
The policy of certain publishers to charge considerably more for the same game in different regions (in my case Australia - see e.g. the price of Mass Effect 2 in Aus here: http://www.reddit.com/r/gaming/comments/clwk1/steam_final_da...) is also something I'm not going to tolerate. I didn't buy any of the games in the Steam sale that were priced higher in this country, so those publishers lost out.
I presume that this is due to the way publishing rights are apportioned internationally, and I've seen similar problems afflict other media (particularly ebooks, where the availability of a particular Kindle title varies a lot depending on whether you're in the UK, US or Aus). Again, publishers need to understand that consumers really couldn't give a toss about this sort of thing: we just want to buy their product, not have to worry about some international publishing agreement bullshit. If somebody can't buy something on Amazon/Steam/iTunes/whatever in their region, that's driving them towards the pirates, not towards the locally-published version.
Firmly agree. This nonsense is a relic from an earlier age - back in the day, you'd sell the rights to a book to a local publisher/distributor. Back then, an American publishing house might have minimal contacts in Australia, so you'd license or sell to an Australian company with better local contacts and an understanding of the local market.
Mind you, this dates back to before long distance calls were possible, let alone the internet, and it made sense back then. Now it's mostly just hassle, nonsense, and bureaucracy. It'll eventually get more sensible, either because the old guard will wake up or some new players will emerge to eat their lunch.
Examples:
- Bioshock 2 (PC): €29.99 on Steam, €19.97 on amazon.de. If I didn't already have it, I'd import it from amazon.co.uk, as it's much cheaper at £9.95 even with extra postage to Austria. (plus I don't risk getting badly translated German voiceovers)
- Anno 1404 a.k.a. Dawn of Discovery: Steam: €49.99, Venice expansion: €29.99; amazon.de: €34.90/€25.59; amazon.co.uk: £11.99/£8.97. Note that this is even a game developed in Germany.
I can't work out who decides that this is a sensible pricing scheme. I paid less than the current steam price for these games when they were still new releases.
Bizarrely, even Valve's own games are cheaper at amazon than on their own distribution channel. (Orange Box: €29.99 vs €19.99/£14.99) As far as I know, the retail versions of Valve games run on Steam anyway, so you're literally paying for the questionable privilege of downloading a couple of gigabytes of data overnight. And Amazon is still cheaper if you opt for next day delivery.
As far as I'm concerned, it's costing them sales. If I want a physical copy of a game - like a Collector's Edition - I'll pay the extra. If I don't, then pricing the digital download that's served off the steam cache at the ISP I work for in the same region just costs them a sale. Case in point right now is Bad Company 2, but the same can be said of Borderlands (nabbed it in the 4-pack preorder for a reasonable price, then at launch it shot to $79.99USD :/) and many other titles.
Basically, it's a compromise I imagine Valve had to make to get large publishers signing with and selling their games on Steam. I'd prefer them to now use some of their critical mass to lean on the next contract they sign and say "we're a competitor to brick/mortar stores, we're losing sales because of your high pricing, and from now on we're going to compete".
I think they try and target parents that don't know any better, regularly a game will come out retail here for $120 when it would be on steam for $60USD, so maybe $70AUD.
The same could be said of GTA IV (Steam, Rockstar Social Club, GfWL) or Riddick (TAGES). I wish publishers would just give up on these other activation methods altogether.
At first, this threw me; I wasn't even aware that there was DRM on Steam. Well, of course I intuitively knew it, but I never associated it with the issues that people usually complain about regarding DRM.
I've never had the DRM get in my way... My experience with iTunes has been that when a bad bump on an airplane toasted my external hard drive and lost me every piece of legitimately paid for music and every legally purchased TV episode on it, I would never be able to download those purchases again. Steam, on the other hand, has let me download the same game as many times as I've found necessary, external to external, computer to computer.
IMHO, Apple should be putting a feature like this front and center, but my guess is that the labels are against it. Who else wants you to buy the same song first on vinyl, then tape, then CD, then digital, then...
yeah but sadly:
1. the list of stuff bought is pretty well hidden, and it's a pain to get back to the media from there. Steam gives you your library front and center, and from there it's a right and a left click to reinstall
2. for everything other than apps, you can't just re-download the stuff you lost. You have to re-buy it. That sucks. A lot. Here's hoping that improves with a hypothetical iTunes 10 / iTunes Cloud.
The whole community complained for a long time, setting up private v1.5 servers and doing anything in their power to avoid steam.
The naysayers had their points, but now the bloated software,buggy friends list and LAN party issues have morphed into a model content distribution network making tons and tons of revenue. Who'd a thought?
Valve probably knew this all along.
Valve may have "known it all along", and it's a huge thing to attempt, so I give them a lot of slack for their earlier problems. But it's succeeding today in large part because it's not a steaming P.O.S. like it was when it started.
Stop the presses.
Steam seams like a faltering step in the right direction. Its quite a bit better than the "cripple the whole experience and make the user stand on his head while playing our game" DRM that's included in too many games today. Its not perfect but for the first time, moral judgments aside, it makes obtaining and playing a game as easy as pirating it. Its good to see people warming to this and validating the model.
So, by still including DRM, you are limiting users freedom, installing crap on their machines that they don't want, for no particularly good reason. The essential part to keep people buying your games instead of going to torrents is not the DRM; it's offering a good service that's competitive with the torrents. The convenience of fast downloads, of being able to reinstall the game on a new machine without keeping track of physical media and keys. And with a service like Steam, you can offer more than that, such as a nice option for online play, tournaments, leaderboards, and the like, updates that add value and keep your interest in older games.
While some people are just so cheap that they'll go with the torrent no matter what, I think there are a lot of people who would be willing to buy DRM free games if they offer a compelling enough experience. The reason that media loses sales to piracy is that they offer so much of a worse experience than just doing a search and a download. See iTunes, for example. The music isn't DRMed any more, and it's the largest music retailer in the world; it offers a wide selection and easy download and no crappy DRM hassles.
Steam is not successful because of the DRM. It's successful because of the service and convenience. They could drop the DRM, and be even better off than they are today, and not have to spend all the time and money writing the DRM that will just be cracked anyhow.
These decisions aren't made by programmers or people who otherwise deal with facts.
The point is that when your boss's boss asks why it's showing up on TPB, your boss can say "Look, we put DRM in it. We did the best we could. With more funding we could make the DRM system better."
The next project gets a few more hires (probably only DRM-related on paper), your boss practiced CYA, his boss practiced CYA, and everybody's doing great except the legal consumers of the product, who nobody really cares about anyway.
What does irk me still is the third party publishers on Steam that use region lockouts. Steam's DRM does make it easy for publishers to not allow games like Modern Warfare 2 to be sold in Japan. I understand it was licensed to a publisher local in Japan and that is why Steam can not distribute. But this crosses the line of my tolerance. Same with other media such as music and videos. I wish publishers would set a global price, based on one of the major currencies, and just let us purchase and use in any region.
Obviously this isn't a justification for their actions, but it is an available workaround.
The only thing I don't like is PC games are stupidly complicated with add ons, expansions, packs, chapters, bla bla bla. I don't have time to keep up with gaming to know what I need, what order I should do it in etc.
I used to never play PC games, and when I did I usually pirated them for convenience and simply because I couldn't legitimately purchasing the PC games I play (many of them are older and no longer in stores).
However, since this Steam sale came around I've been addicted. I ended up buying like 6 games with an average price of about $5 a game. It's just easier than pirating and it's cheap very easy just to click the buy button and charge my credit card.
Overall it's a great way to distribute new PC games and it definitely keeps the income coming in (although it might not be as much) for older games that no longer get shelf space in brick and mortar retail stores.
But the only thing I want to do with PC games is play them, and on any PC that I want to play them on. Steam lets me do that. It's copy protection, no doubt, but it's a bargain where I actually win in the exchange.
For publishers to understand why restricting rights of their customers is bad for them, they need to understand this. Steam, and other systems like it are the future. Those who do not understand this will (and should) be swept under the rug.
Steam does restrict customer rights (can't resell games for instance). The truly important thing is that the rights your DRM scheme restricts should not be rights the user cares for or wants to use.
At the end of the day, experience is king, and Steam's great because the experience is better than piracy's.
Steam does require giving up certain rights you'd have if you had purchased the game from a store, true. However, it also provides you rights you wouldn't otherwise have. For example, I can reinstall games without having to worry about finding that CD/CD Key. If I lose the game DVD, I can't play it anymore. With Steam, I now have that right.
Steam might take away rights, but in doing so, it rewards me with other rights that are if not equally as valuable, are more valuable then the rights they are removing.
That's not really a right, that's mostly convenience.
> If I lose the game DVD, I can't play it anymore.
Depends on the game.
> With Steam, I now have that right.
unless you lose your Steam password that is.
Call it what you will, it's very valuable. Of course, if I have a right to play the game because I bought it, and lose the CD key, I've now technically lost that right.
> Depends on the game.
I'm sorry, but the majority of games you can't. Yes, their are exceptions. Should I preface everything I said with a paragraph of legalese explaining that their are exceptions.
> unless you lose your Steam password that is.
That's not correct. You have to lose your steam password and choose not to recover it, which is much easier then if you lose your CD Keys.
What was the point of your response?
I'll just call it what it is.
> That's not correct.
Of course it is.
> You have to lose your steam password and choose not to recover it, which is much easier then if you lose your CD Keys.
Or be unable to, which is pretty easy
> What was the point of your response?
That not only those are not rights, they're definitely not steam-exclusive either.
No, it's not. I've lost my password before. I've been able to recover/change it, and reinstall my games.
> That not only those are not rights, they're definitely not steam-exclusive either.
Then you failed to make your second point.
And just because you have been able to recover your password you cannot fathom that it might be unrecoverable?
It's very simple: lose access to contact email address, be fucked.
cost_of_sales_lost + cost_of_drm_tech > revenue_gained
Sure, DRM is unpopular (among the tiny proportion of users who know what it is), but does it affect the bottom line?
I really, really wish a gaming virtual machine would catch on. Of course it won't because it would defeat platform lock-in, but one can dream, right? Rebooting Ubuntu into Windows just to catch a 30 minute break gets old fast.
Fret not, there's an app^H^H^H solution for that:
- Right click the game in your games list - Select properties - Select "local files" tab - Click "Check integrity of game cache" (or so)
This can take some time, but will re-download corrupted game components. I ususally have to do this with Dirt, when it dies ungracefully on me.
I say this because I have had the same thing (crashing games) on my own computers and eventually traced it to those causes.
Sometimes I feel like companies just don't want my money.
Nothing much to it. Microsoft has been selling catalog titles via Xbox Live for a while now.
edit: Here's a list of all the games available for full download. http://marketplace.xbox.com/en-US/games/catalog.aspx?d=4&...
this particular kool aid is delicious.