I've used some of these recipes as guidelines before. I think the format is extremely useful.

Most traditional recipes go into too much details, use unnecessarily complicated measurements and ratios, and aren't easy to visually memorize. These gifs or short clips are easy to skim through, easy to memorize and very accessible.

Are they the healthiest, most traditional or best tasting recipes out there? Probably not. Are they a great way to get people to start cooking? Absolutely.