First eBay seller to be prosecuted for false bidding
news.bbc.co.uk
news.bbc.co.uk
In the UK a bid in an auction is a legal agreement to pay the price bid. One has to register with identifying details in order to receive goods and people often close auctions to those with no reputation unless they get sufficient assurance that the person is genuine they are not allowed to bid.
It's pretty trivial to ID most users from IP+ISP records (+ possibly a little social engineering) and "small claims" in the County Court are it seems up to £100,000 GBP. That sort of regime appears to make frivolous offers worth following up for the legally inclined.
And he won't bid on the item himself if he thinks it's an adaquate price.
Now, you could equally well have a different auction model, whereby the seller gets to make as many bids as he likes. But this model would be much less attractive to buyers, since I know even if I'm the only buyer the seller is just going to keep increasing the price until he thinks he's got to the maximum I'm possibly going to spend. So as a buyer I'm much more inclined to buy on the single-reserve system than on the multiple-seller-bid system.
Dummy bids are a problem as old as auctions themselves, but it's good to see people being prosecuted when they're caught.