I think the traffic sign example was a nice setting for explaining the research. But of course really good examples always risk interfering with communication as much as they assist communication. I think that might've happened here.
Concretely, I have a hard time believing that adversarial traffic signs will be the Achilles heel of self-driving cars. Vandalizing signs is already illegal, and if doing so causes or was intended to cause a crash, law enforcement will throw the book at the culprit. And this already happens to human drivers. See e.g., http://globegazette.com/news/local/prank-turns-to-peril-vand... or http://articles.latimes.com/1997-06-11/news/mn-2303_1_one-st...
Besides which, you can also just rip the sign out of the ground or replace the stop sign with an actual speed limit sign. From a SDC perspective, this is kind of the equivalent of using super clever software vulnerabilities when you have physical access to an un-encrypted HDD. Impressive technical tour de force, but misses the forest for the trees if your goal is security.
Traffic sign vandalism is a social problem with a social solution. The first person who tries something like this in production with malicious intent toward SDCs will be charged with some variation of attempted or actual manslaughter/murder and opponents of SDCs will switch to strategies other than domestic terrorism to advance their agenda.
This research is still very interesting and useful, of course, but primarily for other reasons. I just don't see traffic sign vandalism intended to confuse DNNs as a serious -- or unique -- threat to self-driving cars.