It's like saying, "we don't sell ingredients, we sell meals".
It's like saying, "we don't sell ingredients, we sell meals".
I get your point, but that analogy has backfired on your point. I'd rather cook something that tastes really good using whatever ingredients are around and then improve the ingredients (among other things) later on.
Restaurants sell meals. Because of that, they have to pay attention to their ingredients. At least to make sure they won't make anyone sick. And, if they are making a premium product, they need high quality ingredients to make a high quality product.
You can't just replace the fresh mozzarella with Kraft singles and still sell pizzas for a premium price.
It's tasty alright... Just don't expect to wake up feeling great the next morning.
Fast food ingredients are highly tuned and customized products -- they're just not optimized for traditional notions of quality or nutrition.
It's the abstractions that count.