I think the problem Twitter has is two fold. It wants people to come and stay on Twitter but it also wants those same people not fight with each other. The solution the developers picked was shadow banning. This banning where the user isn't aware that their tweets aren't visible to others who don't follow you and those who do follow you won't be notified of your tweets either (they only see them on their time line). The most common way this happens right now is someone uses of well known curse words. Right now, I'm shadow banned for whatever reason despite not tweeting at verified accounts often enough to run afoul their automated system. So this is the climate that new users experience where Twitter promises to help them engage with other users (especially verified users of notably celebrities and the like) but if you do anything vaguely hostile in their view then you lose the freedom to interact with anyone even those who follow you mutually. All I can say is that's probably a major contributing factor in the decline of Twitter at present. They just refuse to hire moderators to do proper moderation and to make the rules for banning or shadow banning clear and objective. Basically, it's what happens when you let technophiles try to solve a non-technological problem.