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Firefox/chrome is the new television. People don't want to read they just want to scroll and watch videos and get emotional.

Video ads pay much more.

And autoplay video jukes the stats to make it look like the consumers are more engaged in video ads than they are in banners.

Autoplay ads/videos are the fraudulent lie that corporations are attempting to use to inflate their ad impressions. It will come back to bite them.

Twitter can embrace video, which is a new format, without the need to alter their foundation, the text fragment feature.