Also, could you please expand upon demat disadvantages? How much is that demat txn charge? I think it's kinda insignificant.
Also, from a user point of view, if one has a demat account with Zerodha they can also do stocks with the same account without having to pay for demat again with another provider, right?
We focussed most of our efforts on mobile till now because as a country we skipped desktops and jumped to mobile first.
Regarding demat for Mutual Funds let's look at it this way. NonDemat MutualFunds is also paperless and you get consolidated mutual fund statements nowadays. So there is no additional advantage of investing in only funds via Demat route plus you have to pay for it.
Less than 1 % Indians have participated in capital markets and mostly through mutual funds. So at this point our focus is on keeping things simple.