Interesting, it seems like a company that had a very inflated valuation due to the dot-com bubble, was hit very hard when the bubble burst and it took almost 15 years for the stock price to get back to pre-bubble level...
Do you mean "rebubble," or is there some reason Priceline should be worth $100bn?
They do about $400-500m in profit(?) a quarter, for $1.5-2bn/year. Is it the 22% margin that's so attractive? (https://www.google.com/finance?q=NASDAQ%3APCLN&fstype=ii&ei=...)
Such a large margin might suggest they aren't making significant hardware purchases or that their rates could be undercut by a competitor, both of which would make me nervous as an investor for the long haul.