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> Both give total control of head unit experience to Apple or Google.

Which is to say they give total control to the device the user already has and uses everywhere else, so that they get a consistent experience. Anything the auto vendor provides will never be able to match that.

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Yes, obviously. They both make head unit more appealing to the user. The cost for car vendors here is that they are suddenly dependent on a third party if they want to push any features on top of that experience.

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