But seriously, are you really saying that it's natural for hospitals to speak of their customers as "consumers"? Do you have kids? You provide services for them? Are they consumers?
Parenting and governance aren't purely economic interactions. The producer/consumer roles don't exist per se, which is why we have words like "parent", "child", "state", and "citizen." (I certainly don't want to become Microsoft's "citizen" just because I have an Xbox Live membership--I'm happy to be their "consumer"!)
Isn't it interesting, as well, that you almost never hear the term "producer", given that there is no consumption without production?
Essentially, by focusing only on how legislation impacts consumers, politicians set aside the effect on producers. New laws and regulations are generally considered good if they help consumers, but no expense to producers is ever mentioned, and neither is the possibility that the laws and regulations may be a net loss to us all.
Of course, if you replace "consumer" with "citizen" you've turned implicit political omissions into explicit political lies, and totally buried the issue.
(Fun aside: I view my interaction with my doctor to be just as economic as a date with a prostitute. Sure, they do a lot of personal things and have to demonstrate some care for you as a person, but in the end they are a professional, they have a job to do, and they are entitled to be paid for it.)