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The world of UX has grown to use and love InVision over the past few years — https://www.invisionapp.com/ — an app that allows the same visual feedback, with far more powerful features.

Have you given it a try before, @jkeat? They tend to market themselves to designers first and foremost.

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This is not aimed to become an Invision competitor. There are however people for which Invision is too much and only need a simple way to share and collect a quick feedback one something they've been working on.

Agreed Invision can be way too feature rich. Redpen (https://redpen.io/) does an amazing job of filling that void. They boast tens of thousands of paying users, how are you planning to market based on Invision and Redpen as incumbents?

For now there is this Show HN submission :D If you have any suggestions about how I should approach this I would love to hear them.

Verticalise (I know, I know, give me sh*t for creating jargon...).

Don't go after the generalist approach, focus on a niche where UX or design thinking is a growing area, own the marketing for it, and then you can move to another niche. Perhaps aim at social media agencies looking for creative approval from their clients etc, own a smaller market and grow out from there.

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