As long as we don't confuse what we have right now (corrupt cronyism, corporatism, blatant vertical monopolies, blatant government-backed monopsonies, etc.) with an actual free market.
So I'll say the regulate-the-problem-away impulse is a pipe dream in the long run.
I'll call it "the lesser of nightmares".
Being as we've seen where "just let property owners do whatever they want" has lead us to in the past.
Considering that, I don't believe this case, really justifies your (apparent) paranoia against the free market.
Or that is to say, "regulated".
Which again, is why I referred to it as the "lesser of nightmares".