I worked at a Geek Squad for two years, so definitely take my experience with a grain of salt, but at least in the world of big box retail chains, this was quoted so often by my customers and clients I lost count. Most of my clients that came in with an infection on their Mac (sometimes just a rogue browser extension, but often an honest bit of malware) were genuinely surprised, having purchased the Mac originally because it supposedly didn't have these "Windows" problems.
I suspect this is largely due in part to the types of clients that would actually purchase Geek Squad protection in the first place; my job duties had me working directly with "not computer people" folks most of the time. Still, the idea that Macs were immune to malware was pervasive; on several occasions, folks returned Windows machines they had just purchased (and managed to immediately infect) and picked up a Mac instead, thinking that this act alone would make them immune to their problems, or their kids online behavior, etc. Most folks were good sports about it though, realizing that they had been misled by advertising, and allowing me to explain good security habits to them during their visit.
I think the biggest thing that bothered me about the job, and the reason I eventually left for greener pastures (I presently work in Linux Administration) was the pervasive idea that you could fix computer problems by buying additional software. This is something retailers have latched on to, and it bugs me on a fundamental level. The only way to actually be more secure is to understand your tools, so that you can recognize when they are misbehaving.