This is not how most large companies I've worked with operate. Large IT decisions are driven top down, not organically through the engineering front line. The CTO, CIO, etc. work with vendors that market to them. It's the way organizations like Salesforce, Workday, Cisco, and Concur operate. The consumer/developer first organizations like Dropbox, Twilio, and Stripe can only get to a certain stage before they need to target the big fish. It's this huge cultural shift (focusing on making something users want vs figuring out how to sell to behometh organizations) that will make or break these companies.

If they figure it out, they will own their markets because frankly their products are better since they were user first.

I think it's important part of building a company - recognizing that the heart and soul that led you to say $100M sales can completely differnent from what leads you to $1B. It's almost like a mini innovators dilemma for startups.