Each person attending has a uniquely-numbered wristband pass, and apparently on entry they're getting an envelope with a patch and a unique-to-them QR code which needs to be scanned after spinning a special "Pokestop" and effectively checks you into the event. Since the game is crashing basically at startup for most folks, that makes it a bit of a challenge just to get in. Still, I suspect the in-game credit is going to be based on people who checked in with that code since the ordering process didn't involve providing a game login.
Also, I've seen some folks questioning why they didn't have WiFi set up, but I'm pretty sure that the way WiFi works would make that almost impossible anyway (2.4 would be a bad joke no matter what, 5GHz might be possible over most/all available channels, APs that can handle hundreds or thousands of simultaneous connections are rare and probably require major advance planning, AP broadcast power would probably have to be quite low to allow large numbers of APs in a physically small area, etc.).