Facebook Launches Recommendation Engine
readwriteweb.com
readwriteweb.com
Did this part bother anyone else as much as it bothered me?
If you're not a Facebook user, then you obviously have not agreed to Facebook's terms of use, and have not given Facebook permission to use your info (e.g. email address).
I would have figured this would preclude them from keeping your email address when friends hand it over and using it as a key for datamining stuff about you even if you've never signed up for their service.
So he doesn't mean powerful in the sense that it's the best recommendation algorithm, just that it has a lot of data. If having data in your domain is of course a necessary condition in developing a good recommendation engine. But if it were sufficient Netflix wouldn't have to shell out $1M to outsource the task.
"Facebook unveils one of history's most powerful recommendation engines"
This article is an attempt to garner eyeballs by making a loud statement full of dramatic words ("unveil", "history", "powerful") at a time when Facebook vs. Google is considered a hot topic. Nothing more.
This article is a supposedly impartial discussion from one of the web's (supposedly) informed sources that consists of nothing but value judgments. This article, though it rambles mightily, manages to say almost nothing about Facebook privacy issues, nor does the author seem to be aware that the few "recommendation engines" that exist share one thing in common: they all suck, they don't inspire users, and nobody has figured how to change this. Including Facebook.
So when I say it's "misleading", what I mean is that what the title promises, the content doesn't deliver. The headline reads (no offense to the author) like a high school newspaper editor's first attempt at a headline that "grabs".
That's all I really meant.
[Lengthy rant edited into oblivion.]
Facebook is the future? I hope we are a bit more imaginative and ambitious.