These kinds of things are usually indiscriminate. Reading too much into the kind of organization or even country vicitimized is probably counterproductive.

> The attack, KQED employees said, did not appear to be targeted. In fact, it didn’t seem that the hackers knew what kind of organization they had hit.

I find the word "hackers" quite a misnomer. Not just because of the unix roots, but because it makes it seem like one's dealing with a couple of up-to-no-good punks. "Russian hackers" come off as random people in Russia deciding they feel like doing whatever recent news worthy thing's going on in "the cyber"