Is that where they hope to make their money - getting consumers to pay for fresher food? Or else, can they grow better produce indoors? Just trying to understand their value proposition.
Not long ago I was reading about a different thing called Farmbot. There's a discussion online about how much area you'd need to grow all your own food. They calculated something like 250 square meters using black beans. I was really impressed by how much space food production takes up. It's funny to think that just to survive, each of us living in a city depends on a big chunk of land somewhere else.
https://farmbot.io/2015/10/14/how-much-food-can-farmbot-grow...