Isn't part of their marketing greeness? But their model is keurig-for-calories? They _could_ refuse to do the plastic bottles and ship paper bags of powder...
[1] http://www.recyclingtoday.com/article/carbios-opaque-pet-mil...
It's a simple, self-contained way to freshly and quickly brew a single cup of coffee with no mess, and priced for consumers: Cutting a few annoying chores out of a rushed morning at a cost of a few tens of cents per cup.
In what world was that ever a hard sell?
It shouldn't be too much harder to add "pods" (powder containers) to that device. It might even make the process easier because the machine wouldn't have to measure the right amount.