What Is Disruption, Anyway? ... In India, where the average wage remains a fraction of those in the first world, it starts with an affordable car that isn’t a complete piece of junk.
5 Paragraphs later:
It would be the same price as the sector-leading Maruti Suzuki, but with more space. It would include a 7” infotainment system with a touchscreen. It would have real ground clearance. It would resemble a smaller version of Renault’s wildly popular Duster SUV.
New sexy features don't make something disruptive. Sure, it may pan out to be a popular vehicle, but disruptive? because it has infotainment?... spare us.