I'd say that the best thing that could happen for Firefox would be Google banning ad blockers, but in my experience with end users in office environments most users don't realize they even exist. Similarly they could partner with Facebook or some major destination sites, but that would have its own issues and complications.
IE/Edge has Windows.
Chrome has Android and Google services broadly.
Safari has iOS & Mac.
Firefox has... nothing.
Unless Chrome suddenly gets a lot worse, it's pretty clear what's going to happen to Firefox. Even IE/Edge is finding it difficult to hold market share against Chrome on the PC (where Microsoft still has an effective monopoly), Firefox doesn't stand a chance by comparison.
However, at the time (about a year ago), I didn't think Firefox was as fast as Chrome. So I eventually switched to the Chromium-based Brave (run by Mozilla's former CEO) due to its speed and (Chromium) security architecture (and of course ad-blocking).
I would use Brave on the desktop, too, if not for the awful UI decisions there (on mobile it's more like a Chrome clone). They really need to replace their UI guy, because I feel like he (or she) has been getting it wrong since day one. Too much UI fluff getting in the way and controls being hidden from you.
It's perfect for doing web searches that you don't want associated with your device. If you're on your home wifi, you can probably still be tracked, but if you're on cellular I imagine it's pretty anon.
In the first version you were stuck with Yahoo! search (which is surprisingly bad), but now you can use Google.