Brandis: End-to-end encryption for everyone (web demo)

For context, George Brandis is Australia's Attorney-General - the chief law officer of the Commonwealth of Australia. He's recently been pushing for laws giving law enforcement ability to circumvent end-to-end encryption:

"Attorney General George Brandis has confirmed that the government won't be asking for flaws in encryption software to allow access by authorities, and instead companies will need to (where possible) decrypt messages as requested - with a warrant."

and

"Last Wednesday I met with the Chief Cryptographer at GCHQ, the Government Communication Headquarters in the United Kingdom, and he assured me that this was feasible. So there are various claims made by experts in the field, but what the Government is proposing to do is to impose upon the companies an obligation conditioned by reasonableness and proportionality."

I'm not sure which "company" he's going to impose an obligation to decrypt messages sent using tools like this (and GPG and … )