There was no sudden-change: they kept on maintaining Director, years after its main use-cases (kiosk applications, magazine cover demo disc launchers and CD autoplay software) stopped being relevant.
If my experiences at other software companies are anything to go by: Adobe's staffers probably wanted to open-source it but were held back by licensed third-party components.
I haven't seen any true Director Shockwave content on the web since the original Shockwave.com - it was a handful of games that today could be built in JavaScript without any trouble.