Yev from Backblaze here -> for us it depends, and I imagine the type of story would dictate it. For example, our Hard Drive Stats stories don't really belong in Inc. for example, (they'd be more "at home" in places like ZDNet, Ars Technica, etc...) but something like this we might have pitched to Inc. Fortune, or something similar had we decided to pitch it.
TechCrunch, Recode, Fortune, NYTimes, Wall Street Journal, Wired, MIT Tech Review, to name a few. Of these TC is the one you would typically go to for announcing your launch or new funding. The others don't tend to cover launches of brand new startups and have a higher bar but there are other angles you might use to pitch them.