We are trying to launch a similar product here in my country. The negative publicity that Soylent has generated for itself, hasn't helped our nerves one bit as we come closer to the launch.

Unlike US, Bars and drinks are not in fashion here. We have decided to launch in form of Lollipops. Our team is having a hard time coming up with a motto, but we'll get over it.

Any advice from the wise HN folks on how to handle the first batches of users ( we'll be giving out the first few hundred lollipops for free on condition that users click a selfie with the lollipop every day and tag us on FB/Twitter ), in case things go wrong!!