Zoning laws aren't handed out by God on stone tablets. If current zoning laws prohibit the apartment buildings the cities need, the cities can and should change the zoning laws.
Is it the business people who own businesses there? Yes.
Is it the people who live there? Yes, them too.
Is it the people who don't live there, but want to move there? No, it's not. That's the problem.
https://shift.newco.co/letter-of-resignation-from-the-palo-a...
Best bet is probably statewide initiatives such as those proposed by Scott Weiner. https://twitter.com/scott_wiener