Blue Apron shares sink after Amazon files meal kit trademark
marketwatch.com
marketwatch.com
There is one thing where meal startups want to harvest monies from millennial techs with high paychecks, but I'd like a system that teaches and empowers and feeds those making minimum wage.
A standard pantry should be a subsidized allotment of goods, which allow one to make a series of recipes based on a weekly meal plan, then, the inventory should be maintainable by a couple both making min wage and supporting feeding two kids.
The meal plans should be varied enough that you have four different weekly meal plans covering a month.
Week one will be veggetarian focused, two; poultry; three fish; four beef... or some such.
The service should work with "ugly fruit and veggie" suppliers: have you ever shopped at a "Mexican mart" - they have amazing "cosmetically challenged" veggies- for the best prices.
Work with these supermarkets for all vegggies as they already have both the target market and the connections for produce.
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I recently saw a "meal kit" at a grocery store near me, it was $22 for the kit to feed two people and the portions were small, and everything was packaged individually in plastic, in a plastic tray that would become trash with an overly large cardboard printed wrap and shrink wrapped in plastic film... what a fucking waste!
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The standard pantry should also be 100% glass containers (atlas mason) and refillable with minimal marketing and packaging.
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A +1 to "Classico" spaghetti sauce who, as a company, makes all their pasta sauces in actual atlas mason jars. They are typically on sale at Safeway for $2 - which is $2 for both an actual mason jar and the freaking sauce.
If you go purchase a mason jar individually, it is typically more than $2 just for the jar - and these from Classico even have the measuring indicators on them, plus the company is wise enough that their labeling uses weak, water-soluable glue such that one can remove the label easily under hot water...
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So, in short: fuck the current meal delivery systems and they should all fail unless they provide a value much much greater than "im too stupid lazy and rich to cook my own meals"