Why I bought your software

I was trying to honestly describe the emotional battle I had inside of me as I made the purchase.

Not all my thoughts were rational; but I think that's the point! Customers aren't as rational as we think they are.

If we're trying to optimize for people buying we need to assuage their emotional needs as well as their functional requirements.

Great article!!! And the follow up video, even better.

Great article! Thanks for sharing!