Is this quote the difference between Google and Apple?

With Google, you are the product - you pay $ and have your data harvested and used for advertising. With Apple, you are the customer - you pay $$$ for a locked down, secure (they try?) system, that doesn't sell your data.

I grew up as an Apple hater (no particular reason), but now that privacy is becoming more of a concern, it seems that the Apple ecosystem offers a better product? Am I being naive about Apple?