Bootstrapped, Profitable, & Proud: iTeleport
37signals.com
37signals.com
Battery bars sound sort of dull to me, but then bingo cards sound sort of dull to most people, and you can tell an interesting story about them. Stories like this push a lot of buttons for mommy bloggers: "I was so busy last week but my son's birthday was coming up and he loves [without loss of generality: dinosaurs]. I came up with the brilliant idea to play [dinosaur] bingo but I was too busy to make them by hand, so I made with the Googling, and I found a great website where I could make the cards in no time flat. My son had such a big smile on his face."
Note the absence of anything about technology or me. Those are pretty boring subjects for moms. (By comparison, if I were trying to get coverage from a tech blog -- perhaps because I have an unfulfilled masochistic streak -- I might lead with the techy bits.)
Does the battery bar thing make people the hero at the office? Make their kids love them more? Let people preen to their friends? Inspire someone? These are how you go about telling a story.
http://blog.iteleportmobile.com/quality-over-quantity-how-we...
$25 is a lot easier to swallow for a universal app when you have an iPhone and iPad.
I really want to see iTeleport to see what the fuss is, but not by paying 'just to see' I don't.