A while back, the Guardian wrote a piece about their annual expo:

"Everyone is feeling good. Employees weave through the crowd with trays of probiotic juice. I decide I like the Goop expo. It is silly, but most of us seem to be in on the joke"

It's a fascinating read [1] and it seems that not all of the attendants wanted their ego stroked. Some just need a quirky, random excuse to dig in their coffers - I think.

Personally, I felt that the author's trying too hard to be satirical. The whole expo feels slimy; IV drips, oxygen sessions, colour-coded bracelets... it's New Age plus hippie plus hipster plus Paltrow probably cackling in the background.

[1] https://www.theguardian.com/lifeandstyle/2017/jun/14/gwyneth...