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By using duckduckgo and openstreetmap. I've been using both for many years and they are quite good, I would say.

On iOS luckily enough I found Apple Maps to have crossed the good enough threshold for most of my purposes and area, except for the occasional live and timetable transit info.

Google search: alight your eye on the first result that is not clearly and distinctly marked "Ad" (you may have to scroll.)

For example I did this search since I expected it to be heavily ad-based:

http://i.imgur.com/j4ezbjF.png

everything above the fold (visible in my browser) was an ad. I then scrolled down and got to the organic search results:

http://i.imgur.com/hlVB36Q.png

Those are not advertisements. There is nothing to ignore. Google is not paid to show me those, and they fight link-spammers every day to attempt to get the best organic results.

I find Google's search results ads to be exceedingly easy to ignore. I also find them useful and sometimes click them.

I think seanwilson is saying that the ads are easily ignorable.

By like ... not using them?