I'm mostly on-board with this. I hate "7 Ways to X", and titles like "Is styrofoam going to kill us all?" that have the obvious answer of "No". I actually enjoy titles that are clever and provocative though, ones that provoke a smile or make me curious, as long as the article delivers.

Maybe part of this is cultural. I find the over-the-top sobriety of US newspaper headlines unintentionally funny, I much prefer something more in the tabloid style with a little zing.

I'm all for weeding out dumb articles, but let's not go on a puritanical crusade against every title that isn't anodyne and boring.